It's the conversation to inspire collaboration.

Big Brands Week is all about the partnerships between startups and corporations that better everyone.


Whether with products, services, supply chains, or promotions, we believe there’s untapped potential at the intersection of large brands and small businesses.


This series of events invites leaders of some of the world’s largest companies and innovators from fast-growing startups to discuss how these partnerships form and what can be done to make them better.


Click "RSVP" above to learn more about each night and reserve your spot!

(Tickets are limited)



The Line Up:


Monday - Kickoff Conversations

Come join startups and big brands alike for a relaxed evening of networking. We'll have representatives from major corporations and the founders of the best and brightest.

Location: WeWork Fulton Center, 222 Broadway (19th Floor)

Time: 6:30-8:30


Tuesday - The Pareto Partnership

Are they in competition or prime for collaboration? Big brands and startups don’t often interact, but when their work intersects there is potential for some of the marketplaces coolest deals, products, and promotions. Hear industry leaders from both sides discuss how this collaboration is critical to the future of innovation.

Location: WeWork Charging Bull, 25 Broadway (10th Floor)
Time: 6:30-8:30pm

Panelists: David Berkowitz, MRY; Tim Lyons, Merck; Erika Wasser, Glam & Go; Kathryn Lewis, dMASS


Wednesday - When Corporate Brings Consumers

Working with major brands can be a game-changing experience for startups, but also a scary proposition. Building winning products is hard enough, but meeting the demands of your dream distribution channel partner can be even more daunting. When product giants want to distribute a startup's product, making that happen can seem impossible. See how GE, , SponsorHub, Supergoop, and and others found the magic to make it happen.

Location: WeWork Fulton Center, 222 Broadway (19th Floor)
Time: 6:30-8:30pm

Panelists: Sam Olstein, GE; Carla Dunham


Thursday - Beyond Matchmaking: Creating the Perfect Partnership

Corporations actively seek the innovations startups offer, and startups can often win with big brand partnerships. Making that actually happen can be a technical nightmare, though. Hear the frustrations of both sides and how to make your partnership profitable.

Location: WeWork NoMad, 79 Madison (3rd Floor)
Time: 6:30-8:30pm

Panelists: Harrison Sebring, Mondelez; Andy Kelly, LookAlive Labs; Jason Langhoff, TriNet; Manick Bhan, Rukkus


Friday - Pitch Party!

Join us as we put the week's work to practice. A selection of startups will take what they've learned and pitch their ideas for big brands. Interested in pitching? Email Kley (

Location: WeWork Park Ave South, 401 Park Ave South (10th fl)
Time: 6:30-8:30pm




Sponsored by TriNet

TriNet is proud to present WeWork Big Brands Week with Garth Holsinger. TriNet provides HR solutions to small to mid-sized businesses, allowing you to focus on what your company does best. Their bundled HR products, strategic services and software simplify your HR. Tailored by industry, TriNet's bundled HR products cover the core services of payroll, benefits, risk & compliance, an HR team and a cloud platform. For more information, contact the WeWork Community Management team.

Questions? Comments?

Click "Contact the Organizer" below for questions about WeWork, Garth Holsinger, Big Brands Week, or anything else.
We're looking forward to seeing you!
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